The Globe and Mail — When guests arrive at Klahoose Wilderness Resort, an off-grid luxury resort in Desolation Sound, B.C., it’s by water taxi, and they’re invited to participate in a traditional arrival protocol, which includes respectfully asking permission to come ashore. In response, staff extend their hospitality and affirm their responsibility: to protect their community and land, while also treating guests with kindness and respect.
Recognizing the surging enthusiasm for authentic domestic travel, two leading Canadian travel innovators, OpenJaw.com and Landsby, today announced a strategic partnership aimed at equipping travel advisors with the knowledge and resources necessary to champion and sell exceptional Canadian experiences, driving significant growth within the national tourism sector.
Recent reports indicate that more Canadians are considering staying closer to home for their travel plans. Factors like the weak Canadian dollar, ongoing trade issues, and a desire to support Canadian businesses and destinations may be contributing to this trend. Landsby was featured by Global National on March 14th, 2025.
The Storyteller of the Year category honors individuals and organizations whose powerful storytelling catalyzes change by inspiring conscious travel and environmental stewardship. These finalists are masters of their craft, using diverse mediums to amplify voices, protect cultures, and spark transformative action.
The Peak — More people are trading in Disney World vacations and Caribbean cruises for a chance to see the dancing green and purple skies in some of Canada’s most remote communities.
Driving the news: Northern lights hot spots like the Yukon and Manitoba are seeing a spike in interest this year, Jason Sarracini, CEO of Canadian travel company Landsby, told The Peak. In the past year, he’s seen a ~25% jump in bookings just for northern lights tours.
Jason Sarracini, founder of Landsby.ca, tells Nina Slawek ITCs will always be part of the travel mix, but the concept of regenerative travel, experiencing Canada’s wonders along with indigenous culture,s is where his passion now lies.
Toronto Star – The opportunity to connect with communities on a micro level is growing across Canada, too, says Jason Sarracini, chief operating officer of OST.Travel, a collection of travel agencies, including Landsby, recently founded to help Canadians explore their own country.
In this episode, we set our compass north and uncover the many wonders of Canadian travel. I’m joined by 3 remarkable trailblazers of Canadian tourism. First we have Gloria Luree, the CMO of Destination Canada, who steers the national tourism narrative for our treasured country. Then we have John Gunter, CEO of Frontiers North, who crafts unforgettable tours to Churchill, Manitoba for travellers to experience polar bears and the northern lights, and we have Jason Sarracini, Founder of travel agency Landsby that focuses on authentic Canadian and indigenous travel & his magazine called ‘Northern Soul’ that showcases these stories.
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