The Landsby Story

17 March 2021 by jared

Hi there,

I am Jason Sarracini, founder of Landsby, and I sincerely thank you for joining us.

My grandfather started a travel agency in 1967, a company that continues to operate today.

Like many immigrants, he arrived at Pier 21 in Halifax from Europe with few possessions and lofty dreams. Canada embraced him, and his dreams. More than 50 years later, Landsby joins a portfolio of companies that offers years of experience and heartfelt service.

I have been fortunate enough to visit both coasts of Canada and I have witnessed first hand the majestic beauty and rich diversity of this country.

In school, I toured twice yearly with my school choir and I’ll never forget the trip we took up the B.C coast to Dawson City, Yukon and Yellowknife in the Northwest Territories.

When my wife moved to Canada from the UK, our first trip was to the Rockies. We started in Banff, climbed the Columbia Icefield in Lake Louise, drove by Mount Robson, shopped in Vancouver, and explored the lovely botanical gardens in Victoria.

On our next trip, we visited the East Coast where we stayed in Halifax, ate lobster on the Cabot Trail, camped at Jumping Mouse and crossed the bridge to Prince Edward Island.

Years later, we celebrated Canada’s 150th Birthday in the Laurentians and explored its little towns with our three children in tow. Prince Edward County is a regular getaway for our family.

Read more about the Landsby story from TourismHR Canada, It Takes a Village to Raise an Industry

Canada, although a relatively new country, has so many layers that we are just starting to peel back. With international travel at a standstill, the COVID-19 pandemic propelled me to further discover my own backyard: Canada’s majestic forests, beautiful lakes and charming coastal towns. From north to south, east to west, I have heard stories, met makers and seen places that make me proud to call Canada home.

With Landsby, I hope to see more Canadians discovering all that is beautiful and unique about Canada.

The word Landsby comes from the Nordic word for village. It takes one to create anything.

We look forward to planning your next Canadian experience.