The Landsby Story

17 March 2021 by jared

Hi there,

I am Jason Sarracini, founder of Landsby, and I sincerely thank you for joining us. My grandfather started a travel agency in 1967, a company that continues to operate today.

Like many immigrants, he arrived at Pier 21 in Halifax from Europe with few possessions and lofty dreams. Canada embraced him, and his dreams. More than 50 years later, Landsby joins a portfolio of companies that offers years of experience and heartfelt service.

I have been fortunate enough to visit both coasts of Canada and I have witnessed first hand the majestic beauty and rich diversity of this country.

In school, I toured twice yearly with my school choir and I’ll never forget the trip we took up the B.C coast to Dawson City in the Yukon and Yellowknife in the Northwest Territories.

When my wife moved to Canada from the UK, our first trip was to the Rockies. We started in Banff, climbed the Columbia Icefield near Lake Louise, drove by Mount Robson, shopped in Vancouver, and explored the lovely botanical gardens in Victoria.

On our next trip, we visited the East Coast where we stayed in Halifax, ate lobster on the Cabot Trail, camped at Jumping Mouse and crossed the bridge to Prince Edward Island.

Years later, we visited the Laurentians in Quebec and explored its little towns with our three children in tow. Ontario’s Prince Edward County is a regular getaway for our family.

Read more about the Landsby story from TourismHR Canada, It Takes a Village to Raise an Industry

Although as a country, Canada is relatively new, the land on which it sits has been the ancestral home of First Nations and Inuit populations since time immemorial. It is these many layers of Canada — from the majestic natural beauty and rich cultural heritage to the new cultures added as we grow through immigration — that led me to start Landsby in 2020.

From north to south, east to west, I have heard stories, met makers and seen places that make me proud to call Canada home. With Landsby, I hope to see more Canadians and International visitors discovering all that is beautiful and unique about Canada through meaningful travel — travel that seeks to connect us and helps us build stronger community.

The word Landsby comes from the Nordic word for village. It takes one to create anything. We hope you’ll join ours.

We look forward to planning your next Canadian experience.